ABOUT THE NEW NAME
Fairway Building Products is now New Look, New Brand, New Mission
Fairway Architectural Railing Solutions
Baltimore, MD – Fairway Building Products, the largest producer of non-wood railing systems, is now Fairway Architectural Railing Solutions. Founded in 1997 as a distributor of building products, Fairway quickly became known as a solutions provider when the founders created “kitted” railing systems. Over time the Company began manufacturing its own composite and PVC railings, recently adding metal to the portfolio.
“I’m excited by the powerful direction our new messaging and brand are bringing to Fairway”, said Greg Burkholder, CEO. “We’ve spent over a year developing our plan and refining our focus, all solidly positioning Fairway Architectural Railing Solutions as the most important and experienced domestic railing solutions provider for residential and commercial applications.”
Fairway Architectural Railing Solutions is committed to engineering the safe, architecturally significant and smart railing systems that make buildings beautifully sound – SASS.
Safe – first and foremost all Fairway Architectural Railing Solutions are safe and secure. All Fairway systems are engineered, tested and measured to meet strict standards including an additional 2.5x multiple Safety factor.
Architecturally Significant – all Fairway systems are designed to enhance the architecture of a building – whether single or multi-family residential units or a low or high rise commercial building,
the railing systems embracing the building envelope are key to the final aesthetic of the finished structure.We care about creating railing solutions that enhance the look.
Smart – Our singular focus, designing and producing railing solutions, allows us to constantly reinventand improve on ourselves. We know railings and we know what makes a railing system perform – functionally and aesthetically.
The new look for Fairway Architectural Railing Solutions utilizes a crisp, unfettered font. The color, Cobalt Blue, is a strong, classic color, reinforcing our commitment to creating long-lasting products that stand the test of time – both in performance and look. The new logo and brand messaging will be rolled out throughout the last quarter of 2016 with a revamped website, new packaging and collateral, corporate ID materials and trade show presence. The mark and message set the stage for Fairway to continue to lead the non-wood railing market with a safe, architecturally significant and smart railing solutions portfolio.DOWNLOAD THE RELEASE